Take 5: Mobile Marketing Goes Mainstream
(Stephen Wellman) sat down briefly with Laura Marriott, executive director, Mobile Marketing Association, at the Mobile Marketing Forum. We spoke about mobile marketing and how it's evolving. If you think mobile marketing is only something for companies in Japan and Europe, think again.
Over The Air: What is mobile marketing? Is it just SMS, text, and mobile versions of Websites? What makes it different than online marketing on the desktop?
Laura: The Mobile Marketing Association defines mobile marketing as the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program. Mobile is not alone and works in tandem with other channels. Mobile marketing includes the use of the mobile Web, text messaging, content downloads, mobile video, etc. There is more diversity in content and interaction in mobile than on the desktop.
read more at http://informationweek.com/blog/main/archives/2007/06/take_5_mobile_m.html
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