--Company Signs Deals with Turner Sports, ESPN (posted October 16, 2007)
LiveHive Systems, an Ontario-based company that specializes in two-screen interactive TV solutions, says that its flagship Web-based NanoGaming platform--which is available in conjunction with US broadcasts of NASCAR racing and NFL football, and with Canadian broadcasts of "Big Brother" and Major League Baseball--is on track to reach a North America-wide audience of over 100 million viewers. "Three major shifts are taking place in the behavior of traditional TV viewers," LiveHive co-founder and president, Dave Bullock, said in a prepared statement. "First, people are multi-tasking and watching TV at the same time that they're on their laptop or wireless network. Second, televised fantasy sports is growing rapidly. And third, viewers want to interact and be engaged. The result? TV networks and advertisers now realize the impact of the changing television viewer, which is why they're flocking to NanoGaming."
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