by Wayne Friedman, Monday, Oct 15, 2007 7:45 AM ET
MediaPost Publications
ONE OF TIVO'S MAJOR AGREEMENTS has finally comes to fruition--that of
placing its highly touted DVR software on non-TiVo made machines.
TiVo, the struggling DVR machine and service company, has finally seen its
software put on DVRs installed in some of Comcast's New England homes.
This comes after TiVo and Comcast agreed to a deal in March 2005 where
Comcast would use the TiVo software--which critics say is the best of all
DVRs--on all Comcast DVR machines. Motorola manufactures the DVR machines
that are in those New England subscriber homes.
All this took longer than expected because of the complexity of merging
TiVo's software. Deals in place will also allow Comcast to put TiVo software
on DVR boxes made by Scientific Atlanta, a unit of Cisco Systems Inc. TiVo
has traditionally made its own DVR boxes integrated with its own software.
Comcast, which has over 24 million subscribers, will be the first U.S. cable
operator to offer TiVo software on their DVR machines. TiVo made a similar
deal with Cox Communications in August 2006.
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